Privacy Policy
Your privacy matters to us. Learn how we collect, use, and protect your personal information in accordance with UK GDPR.
Business Details
WillPower Store
13 Great Western Arcade
Birmingham, B32QD
United Kingdom
Contact Details
Email: willpowerwellbeing@hotmail.com
Instagram: @willpowergymstoreuk
Website: willpower-store.com
Established: 2014
1. Who We Are
We are WillPower Store, a supplement retailer operating from Birmingham city centre since 2014. We operate an e-commerce website at willpower-store.com, selling quality supplements from trusted third-party brands to customers primarily in the UK. Our business is built on the values of speed, reliability, and friendly customer service.
2. What Personal Data We Collect
We collect the following personal information when you:
When You Place an Order
- • Name and contact details
- • Email address
- • Billing and delivery addresses
- • Phone number
- • Payment information
When You Visit Our Website
- • IP address and location data
- • Browser type and device information
- • Cookies and tracking data
- • Pages visited and time spent
- • Search queries and preferences
3. How We Use Your Data
We use your personal data to provide our services and improve your experience:
Essential Services
- • Process and fulfil your orders
- • Send order confirmations and updates
- • Provide customer support
- • Comply with legal obligations
Improvements & Marketing
- • Improve our website and services
- • Send marketing communications (with consent)
- • Personalise your shopping experience
- • Analyse website usage and performance
Legal basis: Contract performance, legitimate business interests, legal compliance, and consent for marketing communications.
4. Shopify and Third-Party Processing
Our website is powered by Shopify Inc. and uses various third-party services to provide you with the best possible experience:
E-commerce Platform
- Shopify Inc. - E-commerce platform and payment processing
- Shopify Payments - Secure payment processing
Analytics & Performance
- Vercel Analytics - Website analytics and performance monitoring
- Vercel - Website hosting and performance optimisation
- OpenTelemetry - Application performance monitoring
These services have their own privacy policies which govern their use of your data. We ensure all third-party processors meet appropriate data protection standards.
5. Data Sharing
We may share your data with trusted partners and service providers to deliver our services:
Service Providers
- • Shopify (e-commerce platform)
- • Shopify Payments (payment processing)
- • Delivery companies (when available)
Legal Requirements
- • Legal authorities when required by law
- • Fraud prevention and security
- • Compliance with regulations
- • Protection of rights and safety
6. Your Rights Under UK GDPR
You have important rights regarding your personal data:
Access & Control
- • Access your personal data
- • Rectify inaccurate data
- • Erase your data (right to be forgotten)
- • Restrict processing
Portability & Objection
- • Data portability
- • Object to processing
- • Withdraw consent at any time
- • Lodge a complaint with the ICO
To exercise these rights, contact us at willpowerwellbeing@hotmail.com
7. Data Retention
We retain your data for as long as necessary to fulfil the purposes outlined above:
Order Data
7 years (for tax and accounting purposes)
Marketing Data
Until you unsubscribe or withdraw consent
Website Analytics
24 months (Vercel Analytics default)
8. Cookies
Our website uses cookies to enhance your experience:
Essential Cookies
Necessary for website functionality and cannot be disabled.
- • Shopping cart functionality
- • User authentication
- • Security features
Analytics & Marketing
Used with your consent to improve our services.
- • Website analytics
- • Performance monitoring
- • Personalised content
You can manage cookie preferences through our cookie banner or your browser settings. For more details, see our Cookie Policy.
9. Security
We implement appropriate security measures to protect your data:
Technical Measures
- • SSL encryption for data transmission
- • Secure data storage and backup
- • Regular security updates
- • Access controls and monitoring
Organisational Measures
- • Staff training on data protection
- • Data processing agreements
- • Regular security assessments
- • Incident response procedures
Questions About Your Privacy?
If you have any questions about this privacy policy or how we handle your personal data, please contact us via email or Instagram.
Response Times: We usually reply within 48 hours for both email and Instagram messages.